Microsoft announces direct downloads of Vista, family licensing

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from arstechnica.com .......... When we first told you about Windows Anytime Upgrade, I observed that Microsoft was taking a confident stance against piracy. By packing all four operating-system versions into a single retail disc package, Microsoft can rely on its own antipiracy tools to validate on-the-fly upgrades. Once installed, a quick trip to the Windows Anytime Upgrade application presents you with the opportunity to upgrade from Home Basic all the way to Ultimate, for a fee.

Yesterday Microsoft announced an expansion to their online sales efforts in the form of direct downloads for both Windows Vista and Office 2007. Starting on January 30, Microsoft will sell the retail editions of Windows Vista and Office 2007 on the Windows Marketplace. Customers will be able to purchase software keys and download the installation software. At launch, the program will only be available in North America, and will only support the English versions of these applications.

"With the consumer launch of Windows Vista so close, we're excited to announce three new ways to make the purchase and upgrade experience easier than ever," said Brad Brooks, general manager of Windows Client Marketing at Microsoft. "These new programs give our customers more flexibility and choice to ensure they get the edition that's right for them."

Windows Anytime Upgrade can be tapped by OEMs who can then set up their own software offerings for their customers. According to Microsoft, these partners can establish their own upgrade pricing, but Microsoft has made the following recommendations: Home Basic to Home Premium $79, Home Basic to Ultimate $199, Home Premium to Ultimate $159 and Business to Ultimate $139.

Family discounts

Microsoft also announced a family license plan for US and Canadian users aimed at giving users reduced licensing costs for multiple machines. Until June 30 2007, customers who purchase Windows Vista Ultimate (upgrade or full version) can purchase up to two additional Vista Home Premium licenses for $49.99, a discount of $350 from the MSRP of $399.99.

It's a shrewd move by Microsoft. Windows Vista Family Discount will give Vista Ultimate buyers with multiple PCs in the home a relatively inexpensive way to upgrade their machines while costing Microsoft relatively little.