Massive Network to provide ads in Auto Assault

**radio667** · 03-14-2006, 09:53 PM

from GI.biz ..... The addition of NCsoft to Massive Network bolsters the ad company’s total number of publisher and developer partners to 35, with a pipeline of over 100 different games and 60 assorted blue-chip advertisers

"We're excited to team with NCsoft to incorporate real-life advertising into this cutting-edge, highly anticipated game," said Nicolas Longano, CMO of Massive Incorporated. "As the world's leading creator of online computer games, NCsoft is a great addition to the Massive Network and is further proof that we're bringing to market the single largest, most comprehensive and popular network of global games for dynamic advertising."

"We've been interested in the concept of in-game advertising for a long time, but only wanted to do it when it made sense for the product and enhanced the game world for our players," commented Dorothy Ferguson, VP of sales and marketing for NCsoft North America.

She added: "This is a great fit for Auto Assault. Massive understands games and has the most seamless and sophisticated process for integrating ads that fit within the game environment. We share a deep commitment to the highest quality game experience for our customers."

Altar · 03-14-2006, 10:33 PM

Quote:

Originally Posted by radio667

We share a deep commitment to the highest quality game experience for our customers."

And that would be a game withOUT ads. Stupid people.

Lunarbunny · 03-14-2006, 10:42 PM

Can you say "hosts redirect" for whatever Massive Network's ad servers are? I'd like to call 127.0.0.1, thank you.

**-=JUDGE=-** · 03-14-2006, 11:23 PM

In auto assault you can destroy just about everything.

I wonder if the billboards found along the road will be where the ads appear.. then you could just blow them up.

One can only hope.

**radio667** · 03-15-2006, 12:27 AM

"We've been interested in the concept of in-game advertising for a long time, but only wanted to do it when it made sense for the product and enhanced the game world for our players,"

from auto assault's website
Head out onto the highways of a post-apocalyptic future in your high-powered, fully armed vehicle. Play as one of three warring races in this, the fastest, most destructive MMORPG ever!

so , im guessing after the Bombs and the whole nuclear fall out thing ... Ad Agencies not only survived , but actually fourished enough to the point of planting ads and bill boards all over Road Warrior land

- yeah , that makes ..er .. sense

03-14-2006, 09:53 PM	#1
radio667 I R Happy Goat Join Date: May 2002 Posts: 10,752 Downloads: 2	Massive Network to provide ads in Auto Assault from GI.biz ..... The addition of NCsoft to Massive Network bolsters the ad company’s total number of publisher and developer partners to 35, with a pipeline of over 100 different games and 60 assorted blue-chip advertisers "We're excited to team with NCsoft to incorporate real-life advertising into this cutting-edge, highly anticipated game," said Nicolas Longano, CMO of Massive Incorporated. "As the world's leading creator of online computer games, NCsoft is a great addition to the Massive Network and is further proof that we're bringing to market the single largest, most comprehensive and popular network of global games for dynamic advertising." "We've been interested in the concept of in-game advertising for a long time, but only wanted to do it when it made sense for the product and enhanced the game world for our players," commented Dorothy Ferguson, VP of sales and marketing for NCsoft North America. She added: "This is a great fit for Auto Assault. Massive understands games and has the most seamless and sophisticated process for integrating ads that fit within the game environment. We share a deep commitment to the highest quality game experience for our customers." __________________ , "There is also a river called Helikon [in Pieria]. (...) But, they go on to say, the women who killed Orpheus wished to wash off in it the blood-stains, and thereat the River sank underground, so as not to lend its waters to cleanse manslaughter." —Pausanias, Description of Greece 9. 30. 8

03-14-2006, 10:42 PM	#3
Lunarbunny BOOOMER! Join Date: Jun 2004 Location: Seattle, WA Posts: 1,674 Downloads: 2	Can you say "hosts redirect" for whatever Massive Network's ad servers are? I'd like to call 127.0.0.1, thank you. __________________ Since I tend to pop up then disappear again, contact me at: Google (Preferably Google Talk or Gmail) Steam Community

03-14-2006, 11:23 PM	#4
-=JUDGE=- Senior Member Join Date: Nov 2002 Location: Utah = UT (Jealous?) Posts: 1,317 Downloads: 7 My Files: 6	In auto assault you can destroy just about everything. I wonder if the billboards found along the road will be where the ads appear.. then you could just blow them up. One can only hope. __________________ Nvidia Texture Tools In other news, warning labels cause anxiety attacks. Coming soon, a new "friendly" warning label will have a warning label that can be peeled off the real warning label. This new "peel and reveal" label will warn that the warning label underneath could cause severe anxiety if you read it. Please use with caution.

03-15-2006, 12:27 AM	#5
radio667 I R Happy Goat Join Date: May 2002 Posts: 10,752 Downloads: 2	"We've been interested in the concept of in-game advertising for a long time, but only wanted to do it when it made sense for the product and enhanced the game world for our players," from auto assault's website Head out onto the highways of a post-apocalyptic future in your high-powered, fully armed vehicle. Play as one of three warring races in this, the fastest, most destructive MMORPG ever! so , im guessing after the Bombs and the whole nuclear fall out thing ... Ad Agencies not only survived , but actually fourished enough to the point of planting ads and bill boards all over Road Warrior land - yeah , that makes ..er .. sense __________________ , "There is also a river called Helikon [in Pieria]. (...) But, they go on to say, the women who killed Orpheus wished to wash off in it the blood-stains, and thereat the River sank underground, so as not to lend its waters to cleanse manslaughter." —Pausanias, Description of Greece 9. 30. 8

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